Chains and fast food (QSR)
Restaurant chain and QSR advertising: national campaigns, local delivery
For chains, franchises and quick-service brands, the problem is rarely reach. It is waste. A promotion running in some units shouldn't be paid for in cities where it doesn't exist. On Amazing Food, one campaign covers exactly the cities taking part, inside the feed where people choose what to eat, and spend is charged per real view.
Updated 4 min read
No contract and no minimum term. You pay only for real views.
Key takeaways
- Target a list of cities, a whole country or worldwide, so spend follows the footprint of the offer.
- Restrict the campaign to your categories (burgers, pizza, coffee) so it shows where your product is what people are looking for.
- Bids go from 0.01 to 4.99 credits per real view, and higher bids are shown first when ads compete.
- Every click carries UTMs with the city and the category, ready for the analytics you already use.
Why chains advertise inside a food feed
Chains already buy plenty of media. What is different here is the moment: the person scrolling Amazing Food is choosing a meal, often for right now. A launch or a deal shown at that moment competes with the restaurants on the same screen, not with entertainment.
- Delivery shaped by your footprint: add only the cities with participating units. Regional menus, test markets and franchise-funded promotions stay inside their area.
- Category context: limit the campaign to the categories where your product competes. A burger chain shows up where people look for burgers, not next to sushi.
- Self-serve control: launch, pause, resume and change budgets from one dashboard, with no minimum term.
How it works for chains and franchises
Most chains use the banner format: an image with the message inside it and a link to the ordering page, the app, the coupon or the store locator. Banners are reviewed before they go live. To run on both the website and the app, prepare two creatives: 1080×1200 px for the website feed and 1200×533 px for the app carousel.
Targeting stacks three layers: the area (cities, a country or worldwide), the optional dish categories, and the platform (website, app or both). The ad appears on pages for the places you chose, whoever is reading them.
Campaign ideas for chains and QSR
Product launch in test markets
Start in the test cities, read clicks by location, then add cities to the same campaign instead of starting from scratch.
Dayparts and lunch deals
Lunch combos, breakfast, late-night menus. One creative per daypart shows which message moves people.
Franchisee-funded local promotions
A franchisee can run a campaign for their own city with the brand's creative, without touching the national plan.
Store openings
Target the new unit's city with the address and the opening date as the main message.
App and loyalty sign-ups
Link to your app or loyalty programme with a first-order benefit. UTMs show which cities and categories send the traffic.
Limited-time menus
Seasonal items are time-sensitive by nature. See how to plan a seasonal campaign.
Budget and bidding for multi-city campaigns
Credits are prepaid, and each real view uses up your bid, which you choose between 0.01 and 4.99 credits. When campaigns compete for the same page, higher bids are shown first, so a launch week can justify a higher bid than an always-on brand campaign.
Packages come in 100, 500 and 1,000 credits (10, 40 and 70 in USD, EUR, GBP, CAD, AUD, BRL). Campaigns are unlimited, and each one stops by itself when its budget is used up.
Measuring results across locations
The campaign dashboard shows real views, clicks, click-through rate, spend, a 30-day daily chart and breakdowns by location and by page type, so you can compare cities inside the same campaign.
Every banner click carries utm_source=amazingfood and utm_medium=geo_ad, plus the campaign name, the city (utm_term) and the category or page type (utm_content). Agency links that already carry UTMs keep them: only the missing ones are added.
Launch checklist for chains
- List the participating cities for each offer.
- Decide the categories where the product competes, or leave them open for brand messages.
- Produce the creative in both shapes if you'll run on the website and in the app.
- Create one campaign per offer and region, and set the bid and budget.
- After the first days, review clicks by location and move budget to the cities that respond.
Frequently asked questions
Can one campaign cover many cities?
Yes. Add as many cities as you need, or target a whole country or worldwide.
Can franchisees run their own campaigns?
Yes. Any signed-in account can create campaigns, so a franchisee can run one for their city with the brand's approved creative.
Can we use our agency's tracking links?
Yes. Destination links keep the UTM parameters you set; Amazing Food only adds the ones that are missing.
Is there a minimum spend or a contract?
No. You buy credit packages and set the budget of each campaign, and you can pause at any time.
Can we target a radius around each store?
Not today. The smallest unit is the city. In dense cities, put the nearest address or a store-locator link in the creative.
