Hotels, inns and resorts
Hotel advertising that wins direct bookings from travellers still planning
Where to eat is part of almost every trip plan, and people often research it before they book a room. Hotels, inns and resorts can appear in that research on Amazing Food, on the pages for their city and region, and send travellers straight to their own booking channel instead of an intermediary.
Updated 4 min read
No contract and no minimum term. You pay only for real views.
Key takeaways
- Appear while travellers research the restaurants and dishes of your destination.
- Link straight to your booking engine, so the booking doesn't pay an intermediary's commission.
- Target your city, the surrounding cities, the cities your guests come from, a country or the world.
- Every click arrives with UTMs, so direct bookings can be attributed in your own analytics.
Why food research is the right moment for hotels
Your ad appears on pages for the places you choose, whoever is reading them. Someone browsing restaurants and dishes in your city from somewhere else is very often deciding whether to go, when to go, or where to stay. That is the moment a hotel wants to be seen, before the decision moves to a booking platform.
- Destination pages: show the ad on pages for your city and for the nearby places your guests also go to eat.
- Source cities: target the cities your weekend guests usually come from, with a getaway message, while people there browse where to eat.
- Direct channel: the banner links to any web page, so it can go straight to your booking engine, with a code if you like.
How it works for hotels, inns and resorts
Hotels use the banner format: your image, with the offer written into it, and a link. Every banner is reviewed before going live. Use 1080×1200 px for the website feed and 1200×533 px for the app carousel, and keep the essential text away from the edges, which can be cropped on some screens.
Targeting is by city, country or worldwide. You can add dish categories when your offer has a culinary angle, such as a restaurant in the hotel, a wine package or a breakfast worth the trip.
Campaign ideas for hotels
Weekend packages
Room plus breakfast or dinner, promoted in the nearby cities your weekend guests come from.
Day use
Pool, spa or lunch day passes for people who live in or near your city. Ideal for filling the low season.
Your restaurant as the hook
If the hotel has a notable restaurant, lead with the dish and restrict the campaign to the matching categories.
A reason to book direct
Say it in the image: best rate, breakfast included or late checkout when booking on your site.
Event-driven stays
Festivals and fairs fill cities. Target the event's city at the right time; see how events are promoted.
Low-season pushes
Run campaigns only in the weeks you need occupancy. See seasonal campaigns.
Budget and bid for hotels
You prepay credits, and each real view costs your bid, from 0.01 to 4.99 credits. Higher bids are shown first when ads compete for the same page. Bots are filtered out and never charged.
Compare the budget with the commission you pay on intermediated bookings. The useful question is how many direct bookings cover the campaign, and your UTM-tagged analytics answers it.
Measuring direct bookings
The dashboard shows real views, clicks, click-through rate, spend, a daily chart and breakdowns by location and by page type.
Each click lands on your site with utm_source=amazingfood and utm_medium=geo_ad, plus the campaign, the city and the category. Set up completed bookings as a conversion in your analytics and you'll see revenue per campaign. Check beforehand that your booking engine keeps UTM parameters through checkout.
Launch checklist for hotels
- Choose the offer and the booking link, ideally with a code used only in this channel.
- Pick the cities: your destination, the places nearby and, optionally, the cities your guests come from.
- Put the offer and the dates inside the image.
- Set the bid and the budget, launch, and pause outside the booking window.
- Track bookings by UTM and keep the cities that convert.
Frequently asked questions
Can we show the ads only to tourists, not to locals?
No, and on purpose: Amazing Food doesn't profile people. You target the places and categories being browsed. In practice, offers such as a weekend package naturally attract travellers.
Can the ad link to our own booking engine?
Yes. A banner can point to any web page, and that is the main reason hotels use this channel.
Do we need to be listed on Amazing Food?
No. Any business can advertise with a banner and a link.
Can a hotel group target several destinations?
Yes. Add every city where you have a property, or run one campaign per property to compare them.
