Catering and private chef marketing: be there before the quote request

Why the research stage matters for service providers

By the time someone asks three caterers for a quote, the shortlist is already made. The ones on it are usually the ones the host came across while thinking about the menu. Amazing Food is where people look at food in detail, dish by dish, which makes it a natural place to be seen before that shortlist exists.

• Service area: target only the cities where you work.
• Speciality: restrict to categories that show what you do best.
• Direct contact: the banner can open a form, a portfolio or a chat.

How it works for chefs, caterers and bartenders

Use the banner format. Show your food or your bar in the image, with a short promise and your call to action written in it, and link to where you take requests. Banners are reviewed before going live. Sizes: 1080×1200 px for the website and 1200×533 px for the app.

Choose your cities and, optionally, the categories that match your speciality. A barbecue caterer in barbecue and steakhouse categories, a mixologist in cocktail bars, a pastry chef in desserts.

Campaign ideas for service professionals

1. 01

   Private dinners at home

   A private chef experience for birthdays and anniversaries, targeted at the cities you cover.

2. 02

   Weddings and corporate events

   Buffets and catering for big dates, with a link to a quote form.

3. 03

   Bar services

   Mobile bars and bartenders, restricted to cocktail and bar categories.

4. 04

   Barbecue at home

   A grill master for weekend parties, in barbecue and steakhouse categories.

5. 05

   Year-end bookings

   Office parties and family gatherings book early; start the campaign in advance. See seasonal campaigns.

6. 06

   Event partnerships

   Cater at festivals and promote it in the host city. See how events are promoted.

Budget and bid for service businesses

Credits are prepaid, and each real view costs your bid, from 0.01 to 4.99 credits. Bots are filtered out and never charged, and the campaign stops by itself when the budget ends.

A single booked event usually pays for many views. Think in terms of how many quote requests turn into jobs, and keep a steady budget rather than short bursts, since dates are booked all year round.

Measuring quote requests

The dashboard shows real views, clicks, click-through rate, spend, a daily chart and breakdowns by location and by page type.

Each click carries UTMs (campaign, city, category). Point the banner at a page with a form and count submissions as a conversion in your analytics. If you link to WhatsApp, ask new contacts how they found you, or use a dedicated number or message.

Checklist for service professionals

1. 1Choose the destination: a quote form, a portfolio or a chat.
2. 2List the cities you serve and the categories of your speciality.
3. 3Use your best photo with the offer and the call to action inside the image.
4. 4Set a steady budget, submit for review and launch.
5. 5Track requests by campaign and city, and keep what brings jobs.

Frequently asked questions