Restaurants, cafés and bakeries
Restaurant advertising that reaches people deciding where to eat
The best moment for a restaurant, café or bakery to be seen is while someone nearby is choosing where to eat. On Amazing Food, your ad appears inside the dish feed, only in the cities you pick, and you pay only for views by real people. This guide covers what works, what it costs and how to tell whether it paid off.
Updated 5 min read
No contract and no minimum term. You pay only for real views.
Key takeaways
- Your ad runs in the feed people scroll to choose a restaurant, not in a sidebar or between unrelated posts.
- Delivery is limited to the cities you choose, and you can narrow it further to the dish categories you serve.
- You set the bid, from 0.01 to 4.99 credits per real view. Bots are filtered, and the campaign stops when its budget ends.
- A first test fits in the smallest package: 100 credits.
Why advertise your restaurant on Amazing Food
Most restaurant advertising interrupts people who are not thinking about food: a post between friends' photos, a video before a song. Amazing Food works the other way round. People open it to see dishes, rated one by one, and to decide where to eat. Your ad sits inside that decision, between the restaurants and dishes they are comparing.
That changes what the ad has to do. You don't need to create appetite, because it already exists. You only need to give a good reason to choose you: a dish, an offer, a time slot, an address.
- Local by default: the ad only appears on pages for the cities you choose, so a neighbourhood bistro doesn't pay for views from the other side of the country.
- Relevant context: limit the campaign to categories such as pizza, sushi or brunch, and it appears only where people are looking for exactly that.
- No listing required: any business can advertise with an image and a link. If your restaurant is already on Amazing Food, you can also promote one of your dishes directly.
How it works for restaurants
There are two formats. Choose by what you want people to do next.
- Banner: your image, edge to edge, with a link to wherever you want: your booking page, your delivery link, your menu, a WhatsApp chat. Every banner is reviewed before it goes live. Recommended sizes are 1080×1200 px for the website and 1200×533 px for the mobile app.
- Promoted dish: for restaurants already on Amazing Food. It is the regular dish card, with your photo, name, place and price, marked as sponsored. It uses a photo that has already been approved, so it starts right away.
Both appear marked as Sponsored, inside the feed, on the website, in the app or on both. You choose the area (one or more cities, a whole country, or worldwide) and, optionally, the dish categories where the ad makes sense.
Campaign ideas for restaurants, cafés and bakeries
Fill the slow days
Promote a Tuesday or Wednesday offer and pause the campaign when you're already full. Credits are only used while the campaign is active.
Launch a new dish
A promoted dish with a strong photo works like a menu board in the feed. Restrict it to the dish's category so it reaches people who want exactly that.
Own a meal moment
Breakfast, lunch specials, happy hour, late night. One campaign per moment, each with its own image and link, shows you which one people respond to.
Push direct orders
Link the banner to your own ordering page instead of a marketplace, and say it in the image: order direct, no app fee.
Open a second location
Target only the new unit's city and make the address the hero of the creative. Running several units? See the guide for chains.
Bakery and café rituals
Fresh-bread times, seasonal pastries, weekend brunch: recurring, very visual offers that work well as banners.
How much to spend, and how the bid works
You buy credits in advance, and each real view of your ad uses up your bid. You choose the bid: any amount from 0.01 to 4.99 credits per view. When several ads compete for the same page, higher bids are shown first.
For a first test, start small and in a single city. See which creative and which categories bring clicks, then move the budget to what works. Packages come in 100, 500 and 1,000 credits (10, 40 and 70 in USD, EUR, GBP, CAD, AUD, BRL).
How to know whether it worked
For each campaign, your dashboard shows real views (bot views are counted apart and never charged), clicks, click-through rate, credits spent and remaining, a daily chart and a breakdown by location and by page type.
Every banner click reaches your site tagged with UTM parameters (source amazingfood, the campaign, the city and the category), so you can follow bookings and orders in your own Google Analytics. If your link already has UTMs, yours are kept.
For walk-in business, add an offline signal: a code word in the creative (‘mention Amazing at the counter’) or a dish advertised only there. It's the simplest way to count tables, not only clicks.
Checklist for your first campaign
- Sign in with Google on the advertiser page. No contract and no minimum term.
- Pick one goal: bookings, direct orders, walk-ins on a slow day, or a new dish.
- Put the message inside the image, since banners show no text on top, and keep logos and text away from the edges.
- Choose the city (or cities) and, if it fits, the dish categories.
- Set the bid and the budget, buy credits and submit the creative for review.
- After the first days, compare clicks by location and page type, and adjust.
Frequently asked questions
Do I need my restaurant listed on Amazing Food to advertise?
No. Any business can run a banner with an image and a link. A listing is only needed for the promoted dish format, which uses your dish cards.
Can I target just my neighbourhood?
The smallest targeting unit is the city. Inside a city, qualify the audience with the creative: show the neighbourhood, the address or a nearby landmark.
What happens when the budget runs out?
The campaign stops by itself. You are never charged beyond the credits you allocated, and you can pause or resume it at any time from the dashboard.
Am I charged for bots?
No. Views identified as bots are filtered out and shown separately in the dashboard. You pay only for views by real people.
Can I run more than one campaign?
Yes, campaigns are unlimited. A few campaigns running side by side, each with one message, is the simplest way to learn what your customers respond to.
